The Founder - Single Origin Ethiopian

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Auto-renews, skip or cancel anytime. View subscription policy

Purchase options
$20.59 USD
$18.53 USD

Auto-renews, skip or cancel anytime. View subscription policy

Purchase options
$99.99 USD
$89.99 USD

Auto-renews, skip or cancel anytime. View subscription policy

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$20.59

A Legacy in Every Cup

Say hello to The Founder – a single-origin Ethiopian coffee that embodies the entrepreneurial spirit of its birthplace. Like any great origin story, this coffee starts with exceptional roots: the legendary Yirgacheffe region, where coffee was first discovered. It's a brew that inspires innovation with every sip, perfect for those moments when you're crafting your next big idea.

Why The Founder?

🌟 Perfect for: Visionaries, innovators, and morning strategists

☕ Roast Level: Light

🌍 Origin: Yirgacheffe, Ethiopia

✨ Process: Natural

🏔️ Elevation: 1,900-2,100 meters

The Origin Story

Sourced from coffee's birthplace, this Ethiopian Yirgacheffe is cultivated in the same regions where coffee was first discovered centuries ago. Like any successful startup, it's built on a foundation of:

  • Traditional growing methods
  • Careful natural processing
  • High-altitude cultivation
  • Generations of expertise

Professional Tasting Notes

  • Body: Elegant and refined, like a perfectly pitched idea
  • Aroma: Floral and complex, opening with possibility
  • Process: Natural, enhancing fruit notes
  • Flavor Profile: Bright florals, blackberry, complex sweetness
  • Aftertaste: Long, clean finish that inspires the next move

Origin Details

Ethiopia (Yirgacheffe)

  • Elevation: 1,900-2,100 meters
  • Region: Yirgacheffe
  • Varietals: Heirloom Ethiopian
  • Process: Natural
  • Producer: Small-holder farms
  • Harvest: Hand-picked at peak ripeness
  • Grade: Grade 1

Flavor Journey

Each cup delivers a complex experience that evolves like a successful venture:

  • Opening: Bright floral notes
  • Mid-palate: Distinct blackberry
  • Finish: Complex, wine-like acidity
  • Aftertaste: Sweet, lingering finish

Brewing Recommendations

  • Pour Over: 1:16 ratio (15g coffee to 240g water)
  • Chemex: 1:15 ratio for enhanced clarity
  • V60: 1:15 ratio for maximum brightness
  • AeroPress: 1:12 ratio for concentrated flavor

Perfect For

  • Morning strategy sessions
  • Creative brainstorming
  • Client presentations
  • Quiet moments of inspiration
  • Weekend reflection and planning

Best Enjoyed When

  • Drafting your business plan
  • Seeking fresh inspiration
  • Starting your day strong
  • Appreciating coffee craft
  • Connecting with coffee's roots

Available in 12oz and 5lb bags for sustained innovation.

Roasted fresh to ensure peak inspiration.

Storage Tips

Like any good business plan, proper storage is crucial. Keep in an airtight container, away from direct sunlight. Best enjoyed within 30 days of roasting to experience the full complexity of flavors.


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